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taobao-ad.md

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Alimama 提供的,主要有三个文件:

user_profile

覆盖了 raw_sample里的106万用户的基本信息,主要有以下字段:

userid

micro group id

final_gender_code: 1 for male, 2 for female

age_level

p_value_level: consumption_grade, 1 low, 2, mid, 3 high

shopping_level: shopping depath, 1: shallow user, 2: moderate user, 3: depth user

occupation: is the college student 

new_user

city_level:


ad_feature

adgroup_id

cate_id

campaign_id

brand

customer_id

这个广告里信息好少,应该还有创意相关的东西: creative_id

raw_sample

user

timestamp

pid

noclk

可见就是三张表,用户自身的画像,广告自身,以及用户浏览记录、点击记录