Alimama 提供的,主要有三个文件:
覆盖了 raw_sample
里的106万用户的基本信息,主要有以下字段:
userid
micro group id
final_gender_code: 1 for male, 2 for female
age_level
p_value_level: consumption_grade, 1 low, 2, mid, 3 high
shopping_level: shopping depath, 1: shallow user, 2: moderate user, 3: depth user
occupation: is the college student
new_user
city_level:
adgroup_id
cate_id
campaign_id
brand
customer_id
这个广告里信息好少,应该还有创意相关的东西: creative_id
user
timestamp
pid
noclk
可见就是三张表,用户自身的画像,广告自身,以及用户浏览记录、点击记录