OBJECTIVE: Project pertaining to Market Basket Analysis for an online grocery delivery application using Apriori algorithm and association rules for 80 million transactions using R software.
DATA DESCRIPTION: Dataset obtained from Kaggle and it contains 32692420 rows and 13 columns. It contains the transactions of online grocery store.
Many insights were drawn using the data to help the online store to make imporatant buisness descisions, make profits and to retain their regular customers.
Few Insights drawn:
- Top 10 regular customers.
- Which Day of the week sales were high?.
- Which hour of the day sales were more?.
- Top 10 sold products.
- Top 10 departments purchased on customer's first order etc.,