Allowing customers to personalize their experience with your product may lead to increased sales. People are generally very friendly and the more they talk to you about stuff they understand the more they will like you. In a study published int he Journal for Applied Psychology entitled Sweetening the Till: The Use of Candy to Increase Restaurant Tipping, researches found that customers who where given more personalization over how much candy they got in a restaurant during a meal increased tips 23% over the control group.
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